Retail decisions are expensive when they’re unclear
I help premium and luxury brands unlock growth by fixing the decisions underneath retail expansion, wholesale strategy, and commercialization — quickly and safely.
Executive advisor and operator. Former Dior Couture and Assouline. Global retail, wholesale, and flagship experience.
Clarity first
No pitch unless there’s a real fit
For founders, CEOs, and boards of premium and luxury brands navigating retail growth, new markets, or commercialization inflection points.
Most clients come to me when…
Retail or wholesale growth feels stalled, risky, or politically complicated
Expansion decisions are being debated, but no one owns the full picture
The brand has strong equity, but commercialization feels fragile or inconsistent
A founder or board needs a second, experienced voice before committing capital
Hiring a full-time executive feels premature — but not deciding feels dangerous
In these moments, my role is to clarify what matters, what doesn’t, and what must happen next — so decisions can be made with confidence.
If I am not the right person to help, I’ll tell you - and often point you to who is.
Clarity first
No pitch unless there’s a real fit
How I work
I work directly with founders, CEOs, and boards during moments where clarity matters more than speed — and where the cost of the wrong decision is high.
Most engagements begin with a focused diagnostic conversation to understand the real issue underneath the visible symptoms. From there, I help define the decisions that must be made, the trade-offs involved, and the path forward that best protects the brand while enabling growth.
Some clients work with me briefly to gain clarity and alignment. Others ask me to stay involved longer as a trusted advisor during execution. There is no fixed model — the work adapts to what the situation requires.
My role is not to replace internal teams — but to bring experience, perspective, and judgment when it matters most.